Package array of holistic packages

ABSTRACT

A package for storing and/or displaying products. The array has a first and second package. The first and second package has a top and bottom portion. The top portion has foliage which is in a foliage area. The bottom portion has a first fruit and a second fruit. The first fruit is stacked upon the second fruit. The second fruit from the first and second package come together to make a whole fruit.

FIELD OF THE INVENTION

The present invention relates to an improved array of packages.

BACKGROUND OF THE INVENTION

Consumer and other products are displayed and advertised in manydifferent ways. Over the years, there have been numerous attempts tomaximize consumer awareness of such products in order to increase salesof the products. One way to increase consumer awareness is to advertisethe product. This can, and has, been done by many different means,including, but not limited to television, radio, print and other massmedia, coupons, in-store advertising, direct mailing and e-mailing,catalogs and web site links and advertisements.

In other instances, the products may be placed in stores or shown onwebsites in ways to increase the likelihood that a consumer will see theproduct and purchase it. For example, retailers may place a particularproduct in a particular location of the store (e.g. the end of the aisleor along the check-out line) in an attempt to increase the product'svisibility to the consumer.

Yet another way to entice consumers to purchase and try a particularproduct may be to provide the product with unique packaging. Suchpackaging may be unique in terms of its shape, functionality, appearanceor any other aspect that may attract a potential buyer of the product.One proven method to gain and sustain product sales is to use uniqueidentifiers on the product packaging. Given the health awareness of theconsumer, it is desirable to provide packaging that is eye-catching tothe consumer, and communicates a holistic message that the productinside is natural.

However, despite the numerous and continuing attempts to make consumersaware of products and to maintain and/or increase sales of suchproducts, there still exists a need to provide packaging which is uniqueand increases the likelihood for consumer awareness.

There also exists a need to provide an improved method for arranging anumber of the same products or an array of similar products on a shelfor other storage device.

There also exists a need to provide an improved method for advertising aproduct or array of products on a website.

SUMMARY OF THE INVENTION

In order to address the above-mentioned needs in the industry, thepresent invention provides an array of packages for storing and/ordisplaying products.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a plan view of the package of the present invention.

FIG. 2 is a plan view of an array of packages on a storage or displayunit.

FIG. 3 is a plan view of an alternative embodiment of an array ofpackages on a storage or display unit.

FIG. 4 is an alternative embodiment of the package of the presentinvention.

FIG. 5 is a plan view of an array of packages on a storage or displayunit.

FIG. 6 is a plan view of an alternative embodiment of an array ofpackages on a storage or display unit.

DETAILED DESCRIPTION OF THE INVENTION I. Terms

As noted above, the present invention is directed to improved packages,arrays of packages and methods for advertising products. The followingterms used herein have the following meanings.

“Array of packages”, as used herein, refers to an arrangement of atleast two packages.

“Brand logo”, as used herein, refers to indicia associated with aparticular product or product line. The brand logo may include anycombination of words, symbols, pictures or other graphic or textualelements.

“Brand name”, as used herein, refers to a name for a product or productline. Generally, such brand names are trade names or trademarks, but canalso include generic or descriptive language.

“Consumer”, as used herein, refers to any person that purchases, makes adecision to purchase a product or is contemplating making a purchase ofa product. Typically, the Consumer will be the end user of the product,but the definition of consumer, as used herein is not so limited.

“Display face,” as used herein refers to portion of the outer packagewhich is intended to be displayed to a consumer when the package isdisplayed for sale.

“Equity building advertising”, as used herein, refers to a message aboutone or more of the benefits of a product. The equity buildingadvertising can include letters, text, words, graphics, symbols,pictures or any other indicia related to the benefits of a product.

“Foliage,” as used herein, refers to the leaves of a plant.

“Fruit,” as used herein, refers to any product of plant growth useful tohumans or animals.

“Product information”, as used herein, refers to information about oneor more qualities of a product. The product information can includeletters, text, words, graphics, symbols, pictures or any other indiciarelated to the benefits of a product.

“Package”, as used herein, refers to any covering material or wrapper inwhich at least a portion of a product is placed for shipping, storageand/or sale.

“Product”, as used herein, refers to any object, material or substancethat is intended for use by a consumer.

“SKU”, as used herein is a stock keeping unit. Stock keeping units areused to uniquely identify particular products. Generally, each productsold by a retailer will have a separate and unique SKU. Thus, alldifferent sizes, forms, package counts, etc. will typically have aunique SKU. Often the SKU is provided as a series of numbers and/or abar code and is often associated with the UPC of a product.

“Stack”, as used herein, is meant an orderly pile. For example, thefruit may be stacked vertically, horizontally, or at any angle.

“UPC”, as used herein refers to a universal product code. UPCs are codesintended to help identify the manufacturer of a product. Accordingly,each manufacturer has a unique UPC. Often, UPCs are on packages in theform of a series of numbers and/or a bar code.

“Vegetables”, as used herein, refers to any plant whose fruit, seeds,roots, tubers, bulbs, stems, leaves, or flower parts are used as food,as the tomato, bean, beet, potato, onion, asparagus, spinach, orcauliflower.

II. Package

As noted above, the present invention includes an improved package forproducts. As with most packages, the package of the present inventionprovides a means for storing, shipping, protecting, containing and/ordisplaying the product or products that are disposed within or partiallywithin the package. Packages are also used to identify the product(s)therein and provide the consumer with general information about theproduct.

The package 10 shown in FIG. 1 represents a beverage package containinga beverage. However, the package 10 of the present invention is in noway limited to a particular type or category of products. Thus, thepackage 10 can be practiced with any product therein. For example, thepackage 10 may include products such as beverages, food products, or anyother consumer products. Further, the package 10 of the presentinvention may include a single product or several products (e.g., amulti-serve of beverages). Further, the package 10 of the presentinvention may include a number of different products, either of the samegeneral type or class (e.g. beverages of the same flavor) or of relatedproducts (e.g. beverages which have soft drinks of different flavors) orproducts that are completely unrelated to each other (e.g. a food itemwith a hand cleanser).

The package 10 of the present invention may be made of any suitablematerial and may be of any shape or size. Although it is desirable incertain instances that the package 10 has at least one generally planarface, typically the display face 12, such should not be considered arequirement of the present invention. Further, there is no requirementthat the package 10 have any particular number of sides. In fact, thepackage 10 may be cylindrical, conical, spherical or any other geometricshape or combination of shapes.

A. Display Face

FIG. 1 is an example of one embodiment of the present invention. Thepackage 10 includes a display face 12 that is intended to be orientedsuch that the consumer can see the display face 12 when the package 10is displayed for sale. The package 10 shown also includes a rear panel28, a top panel 24, a bottom panel 26 and side panels 22. The package ofthe present invention need not be of any particular size, shape orgeometry. In any case, the package 10 will have a display face 12, asnoted above, that is intended to be oriented such that the consumer cansee the display face 12 when the package 10 is displayed for sale. Forpackages with non-planar surfaces, the display face 12 is that portionof the package 10 that the consumer sees when looking at the package 10on display for sale without removing the package 10 from its display andunder typical shopping conditions for the particular product involved.Thus, for certain consumer product packages 10, the display face 12 willbe that portion of the package 10 that is seen by the consumer while thepackage 10 is on a store shelf somewhere between the ground and about 10feet above the ground and when the consumer is viewing the package 10while located within about 25 feet of the package 10. (Examples of thepackage 10 being displayed on typical shelving of a retail store areshown, for example in FIG. 2). However, the package 10 may be displayedin any suitable manner and normal viewing conditions may be differentthan those described above and/or shown in the Figures. Thus, the abovedescription and the figures should not be construed as in any waylimiting to the scope of the invention, but rather as examples of how aconsumer might view the display face 12 of a package 10.)

In certain embodiments, as shown for example, in FIG. 1, display face 12will have a display face surface area 42 determined by the length L ofthe display face 12 of the package 10 and the height H of the displayface 12 of the package 10. (Of course, packages with other shapes willhave different measurements that go into determining the overall displayface surface area 42, but in each case such measurements should beeasily determined by one of skill in the art. For packages withnon-planar display surfaces, the display face is considered to be theportion of the package that the consumer is intended to see when thepackage is displayed for sale.)

The display face 12 can be any length and height. In some instances, itmay be desirable for the package 10 to have a display face 12 that is atleast about 10 cm in length and a height of at least about 10 cm. Inalternative embodiments, it may be desirable that the package 10 has adisplay face 12 of at least about 20 cm, at least about 30 cm, at leastabout 40 cm or at least about 50 cm in length. Likewise, it may bedesirable that the package 10 has a display face 12 of at least about 20cm, at least about 30 cm, at least about 40 cm or at least about 50 cmin length. Any combination of the above noted dimensions or any otherdimensions may be used in the package 10 of the present invention.However, one advantage of the package 10 of the present invention isthat it provides a medium for placing at least the holistic message, andthus, larger display faces 12 can provide the package 10 with abillboard-like effect for displaying the holistic message. This isespecially impactful when the package(s) 10 are displayed in an array ofpackages or along side or surrounded by other packages.

Referring to FIG. 1, the particular package 10 has a top portion 14 anda bottom portion 16 of the display face 12.

i. Top Portion of the Display Face

a.). Foliage Area

The top portion 14 of the display face 12 has foliage 11. The foliage 11has a foliage area 44. The foliage area 44 is the entire area of thedisplay face 12 that is covered by foliage 11 encompassed by the lineindicated by the number 44. In one example, the foliage area 44 may beat least about 20% of the area of the display face surface area 42. Inother embodiments, the foliage area 44 may be at least about 40%, atleast about 50%, at least about 60%, at least about 70%, at least about75%, at least about 85% or any percentage greater than about 50% of thedisplay face surface area 42.

b.) Cap

The top portion 14 may also contain a cap 68 where the product is pouredout of the package 10. The cap may be any color. For example, the cap 68may be green, red, blue, yellow, or any combination of each. In oneembodiment, the cap 68 is green to match the color of the foliage 16which reinforces the holistic message of the package 10. The cap 68 maybe any shape. In one embodiment, the cap 68 is the shape of the one ofthe leaves of the foliage 16 so that the cap 68 reinforces the holisticnature of the package 10.

There are various systems of defining color and intensity. Two commoncolor systems are the HSB system and the L,a,b system. In AdobePhotoshop 5.0, the color charts define a specific color by using threecharacters of HSB. For example, in the HSB color system a color H can bedefined along the circumference of a cone from 0 to 360, S refers tosaturation which is the distance from 0 to 100 from the center of thecone, and B which is the black-white scale ranges from 0 to 100. In theL,a,b system, L refers to the white-black axis and the correspondingcolor identified in the L,a,b color solid is defined along threeorthogonal axes.

For example,

H S B L a b Pure White 0 0 100 100 0 0 Pure Black 100 0 0 0 0 0 Red 0100 100 54 81  70 Blue 240 100 100 30 68- 112

There are an unlimited number of colors available and the variousintensities of what appears to be the same color that can be made byvarying H, S, and B. For example, in the HSB system, if H is constantabout 240 and B is constant at about 100, while S is changed from about100 to about 60 the color remains a distinct blue, but changes in thedepth or intensity of color. Similarly, if H is constant about 250 and Sis about 100 and B is about 100 the color which is a color that isdefinitely blue, but as B changes from about 100 to about 80 the colorchanges so it is a darker and more gray blue which causes a darkerintensity. In another example, if and B are about 100 a distinct rangeof dark to light blue occurs as the H changes from about 190 to about260. One of skill in the art would readily appreciate that a similar setof examples can be made for several other colors by simply going toPhotoshop and going to the “color picking” or double clicking on thebackground-foreground color area of the tools.

ii. Bottom Portion of the Display Face

The bottom portion 16 of the display face 12 has a first fruit 18 and asecond fruit 20. The second fruit 20 is stacked upon a first fruit 18.In another embodiment, the first fruit 18 is adjacent to the third fruit34 and the second fruit 20 is stacked on the first fruit 18 and thirdfruit 34. In this embodiment, only a portion of the second fruit 20 isshown. The portion of the second fruit 20 can be anywhere from about 90%or less of the whole portion of the second fruit 20. The portion of thefruit can be sliced any way. The fruit can be sliced into halves,quarters, or three-quarters.

Referring to FIG. 4, in another embodiment, the bottom portion 16 of thedisplay face 12 of the package 90 has a first vegetable 78 and a secondvegetable 80. The second vegetable 80 is stacked upon a first vegetable80. In another embodiment, the first vegetable 78 is adjacent to thethird vegetable 82 and the second vegetable 80 is stacked on the firstvegetable 78 and third vegetable 82. In this embodiment, only a portionof the second vegetable 80 is shown. The portion of the second vegetable80 can be anywhere from about 90% or less of the whole portion of thesecond vegetable 80. The portion of the vegetable can be sliced any way.The vegetable can be sliced into halves, quarters, or three-quarters.

B. Other Items on the Display Face

i. Brand Logo/Brand Name

As shown in FIG. 1, the brand name/brand logo 30,32 can be locatedanywhere on the package 10. In one embodiment, the brand name/brand logo30,32 is located in the top portion 14.

ii. Equity Building Advertising

Equity building advertising 36 and/or product information 38 may beincluded anywhere on the display face 12. In addition, the particularpackage 10 shown in FIG. 1 may include a brand name 30 and/or brand logo32. The brand name/brand logo 30, 32 is disposed on the display face 12and is intended to help the consumer identify the particular productwithin the package 10 and possibly the manufacturer or distributor ofthe product. However, in some cases, the package 10 may not include anybrand name/brand logo 30, 32 on the display face 12. In certainembodiments, the package 10 may also include decorative indicia and/ortechnical or other written information about the product itself or otherinformation relevant to the end user of the product.

C. Package Panels

The package 10 of the present invention may include more than one panelor face that has the foliage area 44; brand name/brand logo 30, 32;first fruit 18 stacked on top of the third fruit 34, as described above.In fact, it may be desirable in certain situations to provide thepackage 10 with more than one panel or face having generally the samelook and indicia as the display face 12. For example, on a package likethe one shown in FIG. 1, it may be desirable for the rear panel 28 to beidentical to or nearly identical to the display face 12. This can helpensure communication of the display face 12 is displayed to the consumereven if the package 10 is purposefully or mistakenly oriented such thatthe display face 12 is not facing the consumer when displayed for sale.It can also help ensure that the holistic message 36 is displayed evenif the package(s) 20 are not displayed in an orderly fashion, such as,for example, at the end of a shopping day when the packages 20 are notfully stocked and/or may have been re-oriented by shoppers. In otherembodiments, any other panel(s) or face(s) of the package 10, such as,for example, the rear panel 24, the bottom panel 26, and/or either orboth of the side panels 32 may be the same or similar as the displayface 12.

Further, all of the other characteristics and embodiments of the package10, 90 and the array of packages 54, 94 described in the sectionslabeled “Array of Packages” and “Method of Displaying an Array ofPackages” are applicable to the package 10, 90 described in this sectionand the disclosure in those sections of the specification should beconsidered equally applicable to this section and as if it were repeatedin detail in this section.

II. Array of Packages

The present invention also includes an array of packages for storingand/or displaying products. One advantage of the array of packages ofthe present invention is that it provides a way to uniquely display thepackages in a way that may help increase the visibility of the packageson display. The array of the present invention may also provide animproved means for attracting the attention of a potential consumer.

As noted above, an array of packages, as used herein, refers to anarrangement of two or more packages. The array can include packages thatare all the same in terms of size, shape, the product within thepackage, the package SKU, the package UPC or any other feature of thepackage, or may include packages of different sizes, shapes, productswithin the package, the package SKU or any other feature of the package.In one embodiment, the array does not include packages that are all thesame in terms of size, shape, the product within the package, thepackage SKU, the package UPC or any other feature of the package. Thearray of packages 54 can also have different materials for packaging,printing on the package, price, indicia on the product or package, usageinstructions or other differences. Accordingly, typically, suchdifferent packages would have different SKU numbers and/or differentUPCs.

The array of packages 54 may include packages of different sizes. Thedifferent sized packages may include products of different sizes ordifferent numbers of products in each package. For example, if theproducts are soft drinks, the packages may all include a single brand orline-up of soft drink, but may include different sizes, price, indiciaon the product or package, usage instructions or other differences.Generally, such different packages will have different SKU numbersand/or different UPCs.

The packages may be arranged in a free-standing condition (i.e.,standing and/or stacked on the ground or floor without any displaystructure holding them) or may be displayed on a structure such as ashelf, pallet, hanger, in a cabinet, or any other structure designed toor used for storing and/or displaying the packages for sale. The arrayof packages 54 can be located such that they are distant or removed fromother products and/or packages or may be located next to or intermingledwith other products or packages of the same or different manufacturer.

In the array of packages 54 shown in FIG. 2, the array 54 includespackages 10, 56, 58, and 60. In the particular embodiment shown, thepackages 10, 56, 58, and 60 are located on the display shelf 62 suchthat at packages 10, 56, 58, and 60 are adjacent to one another and arepart of the same product line-up (e.g., having the same brand name/brandlogo 30,32) with graphics or indicia that may be the same or differentgraphics and/or indicia. In yet other embodiments, one or packages 10,56, 58, and 60 could be adjacent packages from the same product line-upon at least two sides, at least three sides or completely surrounded bysuch other products.

As shown in FIG. 2, package 10, 56, 58, and 60 are each adjacent to oneanother. Package 10, 56, 58, and 60 have a portion of the first fruit 18which is adjacent to the portion of the third fruit 34. The portion ofthe first fruit 18 and the portion of the third fruit 34 create a wholefruit 64. The portion of the first fruit 18 on the first package and theportion of the third fruit 34 on the second package can be locatedanywhere on the package so long as it completes a whole fruit 64.

As shown in FIG. 2, package 10, 56, 58, and 60 are each adjacent to oneanother. Package 10, 56, 58, and 60 have a portion of the first fruit 18of package 10 which is adjacent to the portion of the third fruit 34 ofpackage 10. The portion of the first fruit 18 of the adjacent package 56and the portion of the third fruit 34 of package 10 create a whole fruit64. The portion of the first fruit 18 on package 56 and the portion ofthe third fruit 34 on package 10 can be located anywhere on the packageso long as it completes a whole fruit 64.

As shown in FIG. 5, package 90, 84, and 86 are each adjacent to oneanother. Package 90, 84, and 86 have a portion of the first vegetable 82of package 84 which is adjacent to the portion of the third vegetable 82of package 90. The portion of the first vegetable 78 of the adjacentpackage 90 and the portion of the third vegetable 82 of package 90create a whole vegetable 92. The portion of the first vegetable 78 onpackage 90 and the portion of the third vegetable 82 on package 84 canbe located anywhere on the package so long as it completes a wholevegetable 92.

In one embodiment of the present invention, as shown in FIG. 3, forexample, the array of packages 76 is disposed on a shelving unit 62. Theindividual packages of the array of packages 76 include packages 70, 72,and 74. In the particular embodiment shown in FIG. 3, the array ofpackages 76 includes a number of different packages 70, 72, and 74having the same brand name and/or brand logo 30, 32. In certainembodiments, the array of packages 76 includes different packages havingthe same or similar products therein. For example, the array of packages76 shown in FIG. 3 could represent an array of packages 76 includingbeverages, although any other product or products could also be in thearray 76. The different packages 70,72, and 74 could be different sizepackages, packages with different amounts (e.g. different levels ofpulp, different package sizes) of product in the package, packagesincluding products with different chemical features and/or packages withdifferent SKUs and/or UPCs. Further, the array of packages 76 of thepresent invention may include a number of different packages includingproducts that are not of the same type, but rather are related products(e.g., a beverage and a food item) or products that are completelyunrelated to each other (e.g. beverage with a hand cleanser).

In another embodiment of the present invention, as shown in FIG. 6, forexample, the array of packages is disposed on a shelving unit 62. Theindividual packages of the array of packages 96 include packages 98,100, and 102. In the particular embodiment shown in FIG. 6, the array ofpackages 96 includes a number of different packages 98, 100, and 102having the same brand name and/or brand logo 30, 32. The differentpackages 98, 100, and 102 could be different size packages, packageswith different amounts (e.g. different levels of pulp, different packagesizes) of product in the package, packages including products withdifferent chemical features and/or packages with different SKUs and/orUPCs. Further, the array of packages 96 of the present invention mayinclude a number of different packages including products that are notof the same type, but rather are related products (e.g., a vegetablejuice and a vegetable) or products that are completely unrelated to eachother (e.g. vegetable juice with a hand cleanser).

The array of packages 54 of the present invention may be provided as adisplay of packages separate from other packages not in the array or maybe located within a display containing packages other than those in thearray of packages 76 of the present invention. In one embodiment, thearray of packages 76 of the present invention is located on a display,shelves 62, with other packages that are not part of the array 54. Inthe particular embodiment shown, the packages that are not part of thearray of packages 54 of the present invention include packages having adifferent brand name/brand logo 30, 32 than the brand name/brand logo30, 32 of the packages 10, 56, 58, and 60 or 70, 72, and 74 of the arrayof the packages 54, 76 of the present invention. In the particular shelfsetup, the packages of the array 54, 76 represent packages of productthat are similar in nature to the packages 10, 56, 58, and 60 or 70, 72,and 74 of the array of packages 54, 76 of the present invention. Thus,for example, the packages could be another manufacturer's brand oforange juice if the array of packages 54, 76 included packages fororange juice. Alternatively, the package could include any number ofdifferent products, including products of the same general nature, i.e.beverage products but not orange juice, or could be completely differentproducts from the products in the packages 10, 56, 58, and 60 of thearray of packages 54 shown. Further, unlike this embodiment, thepackages that are not part of the array of packages 54 of the presentinvention could be any number of different brands and should not beconstrued to limit the particular arrangement of the array of packages54 of the present invention or the surrounding packages. Rather, thefigure is just one exemplary embodiment used to help illustrate theimpact of the creating a display presence.

Further, all of the other characteristics and embodiments of the package10, 90 and the array of packages 54, 94 described in the sectionslabeled “Package” and “Method of Displaying an Array of Packages” areapplicable to the package 10, 90 described in this section and thedisclosure in those sections of the specification should be consideredequally applicable to this section and as if it were repeated in detailin this section.

III. Method of Displaying an Array of Packages

The present invention also includes a method of displaying an array ofpackages including one or more products therein. In particular, themethod includes displaying an array of packages in a retail or wholesalesetting. The method includes providing an array of packages including atleast one package having a display face 12 including foliage 16, a firstfruit 18, a second fruit 20 which is stacked upon the first fruit 18. Inone embodiment, there may be a third fruit 34 which is adjacent to thefirst fruit 18, wherein the display face is intended to be displayed tothe consumer when the package is displayed for sale.

In one embodiment, as shown in FIG. 2, the method for displaying anarray of packages 54 includes providing at least one first package 10,such as one of the package(s) 10, 56, 58, and 60. The first package 10and the second package 56 both have at least a display face 12. Thedisplay face 12 has a display area 42 and includes foliage 11, a firstfruit 18, a second fruit 20 which is stacked upon the first fruit 18. Inone embodiment, there may be a third fruit 34 which is adjacent to thefirst fruit 18, wherein the display face is intended to be displayed tothe consumer when the package is displayed for sale.

In another embodiment, as shown in FIG. 5, the method for displaying anarray of packages 94 includes providing at least one first package 90,such as one of the package(s) 90, 84, and 86. The first package 90 andthe second package 84 both have at least a display face 12. The displayface 12 has a display area 42 and includes foliage 16, a first vegetable78, a second vegetable 80 which is stacked upon the first vegetable 78.In one embodiment, there may be a third vegetable 82 which is adjacentto the first vegetable 78, wherein the display face 12 is intended to bedisplayed to the consumer when the package is displayed for sale.

The method of the present invention may also includes locating at leastone first package 10 close enough to at least one second package 56 suchthat both the first package 10 and the second package 56 can both beseen by the consumer at the same time. In certain embodiments, it may bedesirable that at least one first package 10 is located adjacent atleast one second package 56, as is shown in FIG. 2, but the packages 10and 56 need not be adjacent each other in all embodiments. It may alsobe desirable to provide an array of packages 54 wherein at least onefirst package 10 is located such that at least two sides of the firstpackage 10 are adjacent to one or more second packages 56. This too isshown in FIG. 1, wherein the first package 10 has a rear panel 28, a toppanel 24, a bottom panel 26, and side panels 22. In one embodiment ofthe present invention, an array of packages 54 is provided, as statedabove, including at least one first package 10 and at least one secondpackage 56. In this embodiment, the first package 10 has a first SKU.The second package 56 that is provided has a second SKU that isdifferent from the first SKU. In certain embodiments, the first productin the first package 10 may be the same as the second product in thesecond package 56. In such cases, the first package 10 and the secondpackage 56 with different SKUs will generally differ in at least oneway. For example, the first package 10 and the second package 56 mayhave one or more of the following differences: product size or number orproducts in the package, amount of material on the product, indicia orgraphics on the product, color of the product, product usageinstructions or the like. In other embodiments, the first product in thefirst package 10 may be physically or chemically different in some wayfrom the second product in the second package 56. For example, the firstproduct could be a base or standard quality product and the secondproduct could be a premium or economy product.

Further, all of the other characteristics and embodiments of the package10 and the array of packages 54 described above in the sections labeled“Package” and “Array of Packages” are applicable to the methods ofdisplaying the array of packages described in this section and thedisclosure in those sections of the specification should be consideredequally applicable to this section and as if it were repeated in detailin this section.

IV. Internet

The capabilities of the present invention can be implemented insoftware, firmware, hardware or some combination thereof.

As one example, one or more aspects of the present invention can beincluded in an article of manufacture (e.g., one or more computerprogram products) having, for instance, computer usable media. The mediahas embodied therein, for instance, computer readable program code meansfor providing and facilitating the capabilities of the presentinvention. The article of manufacture can be included as a part of acomputer system or sold separately.

Additionally, at least one program storage device readable by a machine,tangibly embodying at least one program of instructions executable bythe machine to perform the capabilities of the present invention can beprovided.

All documents cited in the Detailed Description of the Invention are, inrelevant part, incorporated herein by reference; the citation of anydocument is not to be construed as an admission that it is prior artwith respect to the present invention. To the extent that any meaning ordefinition of a term in this written document conflicts with any meaningor definition of the term in a document incorporated by reference, themeaning or definition assigned to the term in this written documentshall govern.

While particular embodiments of the present invention have beenillustrated and described, it would be obvious to those skilled in theart that various other changes and modifications can be made withoutdeparting from the spirit and scope of the invention. It is thereforeintended to cover in the appended claims all such changes andmodifications that are within the scope of this invention.

1. A package for storing and/or displaying products, the arraycomprising: I. a first package having an a. outer side having a firstpackage top portion and a first package bottom portion; i. said firstpackage top portion has a first package foliage, said first packagefoliage has a first package foliage area, ii. said first package bottomportion has a first package first fruit and a first package second fruitwherein said first package second fruit is stacked upon said firstpackage first fruit, and b. an inner side and II. a second packagehaving a. a second package outer side having a second package topportion and a second package bottom portion; i. said second package topportion has a second package foliage, said second package foliage has asecond package foliage area, ii. said second package bottom portion hasa second package first fruit and a second package second fruit whereinsaid second package second fruit is stacked upon said second packagefirst fruit, and b. an second package inner side, said first packagefirst fruit and said second package first fruit complete a whole fruit.2. A package of claim 1 wherein said first fruit is selected from agroup comprising orange, apricot, guava, mango, banana, apple,strawberry, raspberry, peach, and grape.
 3. A package of claim 1 whereinsaid second fruit is selected from a group comprising orange, apricot,guava, mango, banana, apple, strawberry, raspberry, peach, and grape. 4.A package of claim 1 wherein said outer side has a display face has saidtop portion and said bottom portion.
 5. A package of claim 4 whereinsaid top portion is less than about 50% of the display face and saidbottom portion is less than about 50% of the display face.
 6. A packageof claim 1 wherein said top portion has a cap.
 7. A package of claim 1wherein said cap is selected from a group comprising red, blue, green,yellow, orange, white, black.